Google - Grow Greek Tourism Online

Hyperlocal Projects (Organization: Google Greece – Grow Greek Tourism Online Program)

Monthly Report: May 2019
Start-Expiration: 13 May 2019
Beneficiaries: 1156 Participants

 

Description:

The Grow Greek Tourism Online Hyper-local projects is an initiative by Google, in partnership with the Ministry of Administrative Reconstruction, under the National Coalition for Digital skills and Jobs initiative, supported by the Unit of Innovation, to offer free face-to-face trainings, in the forms of one-to one consultations and one-to-many seminars, on digital skills and tools (tools not only offered by Google but by other companies as well) to tourism SMEs in selected regions and/or municipalities, aiming to help them towards extending their touristic season. Among the digital skills offered are the Introduction to Digital, the Basic Tools on Website Creation, the Digital Advertising, the Social Media, Analytics and more. For the implementation of the program a number of Online Advisors - these are young people that Google and external partners have trained to act as digital consultants for Greece’s tourism sector - who are placed in the respective areas for the duration of the [8] Monthly Report May 2019 program, and are performing one-to-one training sessions with tourism businesses and professionals who are interested.

Benefits of the hyper-local projects
The program offers free training to tourism SMBs and individuals on basic digital skills and tools, in order to help them:
● understand the value of digital and incorporate techniques and tools into the way they run their business
● enhance their online presence
● attract more customers all year round / extend their season
● grow their business

 

The Thessaly Hyper-local

Monthly Report: May 2019
Start - End: January 2019 - May 2019
Beneficiaries: 599

Google Grow Tourism Online - Trikala

Description:

On Nov 30th, the 5th hyperlocal program of the Grow Greek tourism Online initiative was announced, in co-operation with the Region of Thessaly, the National Coalition for Digital Skills and Jobs and the Ministry of Administrative Reconstruction, to help grow the Region’s tourism sector. 3 (three) Online Advisors (young consultants) of Google’s program will be placed in Thessalia for a duration of 5 months, to help local businesses with group seminars and 1:1 consultations to use digital in order to attract more customers all year round. The program will be implemented from January 2019 to May 2019 and will be visiting all 4 Prefectures of the Thessalia Region.

 

The Central Macedonia Hyper-local

Monthly Report: May 2019
Start - End: January 2019 - May 2019
Beneficiaries: 557

seminar on Digital Tourism skills

Description:

On March 28th, the 6th hyperlocal program of the Grow Greek tourism Online initiative was announced in cooperation with the Region of Central Macedonia, the Ministry of Administrative Reconstruction, under the National Coalition for Digital skills and Jobs initiative, supported by Unit of Innovation and the Region [9] Monthly Report May 2019 of Thessaly, to help grow the Region’s tourism sector. The launch event took place in Serres, in the Commercial and Industrial Chamber, and was attended by 60 people. The Regional Governor of Central Macedonia and the Deputy Regional Governor for Tourism and Culture opened the event, pointing on the significance of the GGTO Initiative in the touristic development of the Region. 3 (three) Online Advisors (young consultants) of Google’s program have already been placed in Central Macedonia, since mid-January 2019 and will continue to deliver the project in the Region for a duration of 5 months, to help local businesses with group seminars and 1:1 consultations to use digital, in order to attract more customers all year round. The program will be implemented from January 2019 to May 2019.